I Have a Really Fantastic Catering Unit - But Still Not Making Enough Money....Why?
I was wondering if you could offer any advice on our situation; my partner and I have a really fantastic catering unit, with a very smart livery.
We are located on an industrial estate with a very busy road to the left of us with an enormous amount of passing trade; we are easily seen from the road.
We have all the equipment you could wish for including a char grill to produce a real BBQ flavour. We only use the very best locally sourced products and they are all Taste of the West Gold winners.
Our baps are very large (six inches) and are baked daily by a local baker. Everyone who eats our food loves it; we have never had a complaint. We offer a fairly usual menu, and have a signature burger that everyone talks about.
We sell Panini’s and toasted sandwiches. In addition we sell homemade cakes, drinks, chocolate and of course hot chocolate (made with milk and topped with squirty cream) tea and coffee; again the best coffee you can imagine - creamy, smooth and really delicious.
We can deliver and have a loyalty card with our logo and number on. I have a stamp without logo and if a customer buys a hot drink I stamp their card and after nine they get the tenth free.
So - why are we not selling more than 35 rolls/Panini’s a day. I just do not understand it. I am tearing my hair out! Please can you offer any help?