Good Small Business-But We Need More Sales

by Suzanne

My partner runs a burger van and has a site on an industrial estate in Wales.

Custom is ok but we cannot seem to attract the office workers on the estate (our trade seems to be mainly taxi drivers / workmen etc.)

We have upped the signage but I'm running out of ideas and it would be such a shame to have to give up

As marketing is not a strong point, can you give us any tips to expand the client base

Thanks in advance!

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Mar 11, 2009
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Have You Tried Handing Out a Menu
by: Anonymous

Hi Suzanne,

Have you tried making a small menu that includes your mobile phone number and then hand them out to all the office workers.

Make sure that your partner has a selection of healthy options, rolls, snacks,crisp etc.

Also include a voucher that will offer a 10% discount off a purchase to encourage sales and kick start this idea.

Once they ordered some food from you and they like it, word of mouth will hopefully drive your business.

Eventually you could start taking orders over the phone and have their food ready for them to collect.

Think about the customer and their needs to build up your customer base and offer something of value to them.

It sounds like you have a great business base and it would be a shame to give it up with out giving it a good, hard try.

Please let me know how it goes

Regards
David

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