Hiya. When I wrote the book I kept thinking about the person I was at the start, sat at the kitchen table with a hundred questions and nobody to ask. The eBook in the app is everything I would have told him, twelve chapters, from the first idea to your first day of trading. And because most of us are too busy to sit and read, I recorded every chapter myself, so you can listen on the drive to work.
What is actually in it
It starts where you are, not where the textbooks start. Market research you can do from a car park. Finding a pitch that pays. Registering with the council in the right order, so you are not doing things twice. Choosing a vehicle without getting stung. Equipment, menus, business structure, insurance, marketing before launch day. The last chapter is real stories from people who have done it, because on the hard days you will want the proof it works.
Why I recorded the audio myself
Because a book you never open helps nobody. Most people who use the app are still working a job, and the only spare time is the commute. So every chapter is recorded in my own voice. It is not a voice actor and it is not a computer, it is me telling you what I know, about 164 minutes all in. You can read a chapter in bed and listen to the next one in the van, the app keeps your place either way.
There is a short quiz after every chapter too. Not to catch you out, just so you know it has gone in before you spend money on the next step. Your scores and your notes are saved in the app.
A 15 second look at the eBook inside the MobCater app
Who it is for, and who it is not
If you have been trading for years, a fair bit of this you will already know, and I would rather tell you that now than take your money. It is written for the person at the beginning, or in the first year, when the questions are big and the budget is small. That is the stage where one wrong buy or one missed form costs real money, and that is exactly what the book is there to stop.
Read a chapter tonight, listen to one tomorrow
The eBook comes with Business-Ready at £11.99 a month, or the £99 Annual Pass. If you are not ready for that, start with the free 12-step guide. It covers the same journey in outline and costs nothing.
See the eBook in the appThe 12-step guide is free forever · no card needed
Questions people ask me about it
Do I have to read it in order?
No. It is written start to finish but every chapter stands on its own. If your worry today is the council forms, go straight to the registration chapter.
Is it really you reading it?
Yes. I recorded every chapter myself. It sounds like me talking to you because that is what it is.
I have already started trading, is it worth it?
Honestly, some of it you will already know. The chapters on pricing, marketing and the success stories still earn their keep, but if money is tight, start with the free guide and see how you get on.
How long does the audio take?
About 164 minutes end to end, a few school runs or a week of commutes. Reading is quicker if you skim, and the app saves your place either way.