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Trading Close to Another Catering Pitch

by Andi
(Staffs )

mobile catering pitch

mobile catering pitch

Hi.

Can I get some advice please.
I am looking for my 1st pitch. And I have been seen a b&q pitch available with the retail concessions company.

The pitch is £90 a week. Which I thought was pretty good? (Please correct me if not)

So. I’ve had a snoop about....the b&q is on an industrial estate so plenty of potential business to be had I think.
But at the other end of the estate is another
catering unit.
On the roadside but looks like it’s static.

Would it be inappropriate to trade from my potential pitch?

Is there an un written Rule for fellow mobile traders that says we shouldn’t tread on each-others toes?? So to speak.

I personally think we are far enough away from each other to be both trading together. And I also think we will be doing different foods so hopefully catering for different tastes.

I thought that I may approach the other trader and be honest and tell her my proposal. And see what happens??

Any advise welcome

Thanks much.

Andi

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Jan 16, 2025
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starstarstarstarstar 		Catering Pitch Mobile Catering
by: David-

This is a great question, and it’s clear you’re approaching this thoughtfully, which is always a good start! Here’s some advice based on experience in the mobile catering business:

1. Pitch Cost

£90 per week for a pitch is reasonable, especially if the location has good foot traffic, a steady flow of potential customers, and you can trade consistently throughout the week. However, ensure the pitch comes with the necessary permissions (like access to water, waste disposal, and any applicable business rates). Sometimes, it’s worth negotiating the cost if these extras aren’t included.

2. Assessing Competition

Since there’s another catering unit at the other end of the industrial estate, consider these factors to evaluate whether the two pitches can coexist successfully:

Distance: If the other trader is far enough away (e.g., at opposite ends of the estate), you’re likely serving different areas of foot traffic.
Menu Offering: If you plan to sell different food items, you may complement each other rather than compete directly. For example, if they sell burgers and fries while you focus on coffee, pastries, or more niche options, it’s less likely to be an issue.

Footfall: Industrial estates often have plenty of workers, delivery drivers, and visitors. If the foot traffic is high enough, there’s usually room for more than one caterer, provided your menus and approach are distinct.

3. Etiquette Among Traders

There’s no official rulebook about proximity between catering pitches, but unwritten rules of respect and good communication can go a long way. Many traders appreciate honesty and a collaborative approach. Approaching the other trader to discuss your plans shows respect and professionalism. Here’s how you could do it:

Be upfront: Politely introduce yourself and share your plan to trade at the B&Q pitch. Highlight your differences: Mention your intended menu and how you think it could complement their offering rather than compete.

Keep it friendly: Show that you’re open to feedback but are confident there’s enough business for both.

4. What to Watch Out For

Local Reputation: Some traders can be territorial, so approach carefully to avoid conflict. If they’re open to a conversation, great! If not, as long as you’re within your legal rights, you can still proceed respectfully.

Customer Base: Industrial estates often attract regular customers who may already have loyalty to the other unit. You’ll need to differentiate your offering and attract your own crowd.

Eventual Changes: If the estate grows or traffic patterns change, your pitch could thrive or face new challenges. Flexibility is key.

5. Building Relationships
If the other trader is receptive, a collaborative approach might benefit you both. For example:

Cross-promotion: You could refer customers to each other if your offerings differ.

Event partnerships: On busier days or events, working together could help both businesses thrive.

Final Thoughts

It sounds like you’ve done your research and have a solid plan. Talking to the other trader is a considerate move but isn’t a requirement. Ultimately, your pitch is your business, and if you feel there’s enough demand to sustain both, go for it! Focus on offering excellent food, great service, and a unique menu, and you’ll carve out your own loyal customer base.

Good luck with your first pitch—sounds like you’re off to a thoughtful and respectful start!

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